Content Strategist
SOC 27-3043.00 · ESCO 2431 · OSCA 225131
Role snapshot
Overview
Audits existing content, maps user journeys, and builds editorial calendars that ensure every blog post, page, and social update supports the brand's voice and business goals. This role defines the 'what, why, and how' of content, ensuring strategic alignment with business objectives and audience needs.
Ensures a cohesive and effective content ecosystem that drives brand awareness, engagement, and conversion, directly supporting marketing and business growth objectives.
On the job
- Develop and implement comprehensive content strategies aligned with business objectives and audience needs.
- Conduct thorough content audits, competitive analysis, and keyword research to identify gaps and opportunities.
- Map user journeys and create content funnels to guide target audiences through various stages of engagement.
- Create and manage editorial calendars for diverse content channels, including blogs, social media, email, and video.
- Collaborate cross-functionally with content creators, designers, SEO specialists, and marketing teams to execute content plans.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in marketing, communications, journalism, or a related field. Practical experience and a strong portfolio often outweigh specific academic credentials.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Content Strategist
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
artistic · AEC
Individuals who enjoy creative problem-solving, strategic planning, and influencing outcomes through communication tend to excel in this role.
Personality characteristics
Curious
Continuously explores new content trends, platforms, and audience insights to inform strategy.
Organized Planner
Systematically plans and manages complex content calendars and workflows across multiple channels.
Collaborative Communicator
Effectively presents content strategies and works with diverse teams to bring content to life.
Analytical Thinker
Uses data and research to inform content decisions and measure performance, always seeking improvements.
Adaptable
Adjusts content plans and strategies in response to changing market conditions, audience feedback, or new technologies without becoming overwhelmed.
Best for
- People who enjoy connecting content to business outcomes and solving communication challenges strategically.
- Individuals who thrive in a role that combines creativity, analysis, project management, and cross-functional leadership.
Watch out for
- Requires constant adaptation to evolving digital trends, algorithms, and audience behaviors.
- Balancing creative vision with data-driven performance metrics can be challenging and requires continuous optimization.
A week in the life
A representative working week for a Content Strategist — where the deep work, meetings, and admin actually land.
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