Content Marketing Manager
SOC 11-2021.00 · ESCO 1222 · OSCA 131531
Role snapshot
Overview
Plans and oversees the creation of articles, videos, and other content that attracts and educates potential customers. Develops editorial calendars, manages writers, and measures how content drives traffic and leads over time. This role involves strategizing content types, distribution channels, and performance metrics to align with overall marketing goals.
Drives brand awareness, customer engagement, and lead generation by providing valuable and relevant content, ultimately contributing to business growth and customer loyalty.
On the job
- Develop and manage editorial calendars and content workflows.
- Oversee the creation of various content types including blog posts, articles, videos, infographics, and whitepapers.
- Manage and mentor a team of content creators, writers, and editors.
- Analyze content performance using analytics tools and adjust strategies for optimal results.
- Collaborate with SEO, social media, and product teams to ensure content alignment and integrated campaigns.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in marketing, communications, journalism, or a related field; a strong portfolio of content work is essential.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Content Marketing Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
People who enjoy leading projects, influencing others, and systematically developing creative content strategies tend to thrive in this role.
Personality characteristics
Curious
Possesses a genuine interest in exploring new content formats, digital trends, and audience behaviors to inform strategy.
Organized
Manages complex editorial calendars, content workflows, and team assignments with meticulous attention to detail and deadlines.
Influential
Comfortable presenting content strategies to stakeholders, motivating a team, and collaborating effectively with cross-functional partners.
Collaborative
Works effectively with writers, designers, SEO specialists, and other marketing teams, valuing diverse perspectives and feedback.
Resilient
Maintains composure and effectiveness when faced with shifting priorities, tight deadlines, or constructive criticism on content performance.
Best for
- People who thrive on developing and executing strategic content plans that drive measurable business outcomes.
- Leaders who enjoy nurturing creative talent and fostering a collaborative content production environment.
Watch out for
- The role requires constant adaptation to evolving digital trends and algorithm changes, demanding continuous learning.
- Managing creative teams and diverse content projects can involve frequent context switching and problem-solving under pressure.
A week in the life
A representative working week for a Content Marketing Manager — where the deep work, meetings, and admin actually land.
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