Digital Marketing Specialist
SOC 13-1161.00 · ESCO 2431 · OSCA 221532
Role snapshot
Overview
A Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. This includes managing email marketing, social media, search engine marketing (SEM), search engine optimization (SEO), and paid advertising. They track performance metrics, conduct A/B testing, analyse data to identify trends, and implement strategies to improve engagement, drive traffic, and increase conversion rates, ultimately contributing to business growth.
Drives online visibility, customer engagement, and ultimately sales or lead generation for a business by leveraging digital platforms and data-driven strategies.
On the job
- Plan and execute digital marketing campaigns across channels like social media, email, and search engines
- Monitor and analyse campaign performance using web analytics tools, reporting on key metrics
- Conduct A/B testing and optimisation efforts to improve campaign effectiveness and ROI
- Manage and optimise paid advertising campaigns (e.g., Google Ads, Meta Ads)
- Collaborate with content creators and designers to develop engaging digital assets
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in Marketing, Business, Communications, or a related field; certifications in digital marketing platforms are often beneficial.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Digital Marketing Specialist
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
Individuals who enjoy strategizing, executing measurable campaigns, analysing data to drive decisions, and are comfortable with new technologies often excel in this dynamic role.
Personality characteristics
Curious
Eager to explore new digital tools, platforms, and marketing trends to stay ahead in a rapidly evolving field.
Organised
Meticulous in campaign planning, tracking performance, and generating accurate reports.
Proactive
Takes initiative in optimising campaigns, identifying new opportunities, and driving measurable results.
Collaborative
Works effectively with content creators, designers, sales, and other teams to align marketing efforts.
Resilient
Handles campaign setbacks, adapts quickly to changing market conditions, and learns from results without taking it personally.
Best for
- People who enjoy combining creativity with analytical thinking to achieve business goals
- Individuals who thrive in a dynamic environment focused on measurable outcomes and continuous improvement
- Those who are passionate about understanding and influencing online consumer behaviour
Watch out for
- The fast-paced nature of digital marketing requires constant learning and adaptation to new platforms and strategies
- Requires strong analytical skills and comfort with data-driven decision making, which might not suit everyone
A week in the life
A representative working week for a Digital Marketing Specialist — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
Does Digital Marketing Specialist fit you?
Measure your personality and interests, then see how this career ranks against 1,300+ others — for you personally.
Take the free assessment →