Advertising and Promotions Manager
SOC 11-2011.00 · ESCO 1222 · OSCA 112131
Role snapshot
Overview
Plans and directs advertising campaigns across digital, print, and broadcast channels to boost brand awareness and drive sales. Manages creative teams, sets budgets, negotiates media placements, and measures campaign performance, ensuring alignment with overall marketing objectives.
Drives brand visibility and revenue growth by effectively communicating value propositions to target audiences, shaping public perception, and influencing consumer behavior.
On the job
- Develop and execute comprehensive advertising and promotional strategies aligned with business goals.
- Lead and mentor creative teams, providing direction and feedback on campaign development.
- Manage campaign budgets, track expenditures and ensure optimal resource allocation.
- Negotiate with media vendors for ad placement and secure favorable rates across various channels.
- Analyze campaign performance data, generate reports, and optimize strategies for improved ROI.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
A bachelor's degree in marketing, communications, or a related field is typically required. An MBA or master's degree can be advantageous for career progression.
AI impact outlook
Note — this is our current view. AI is moving fast, so we revisit these ratings.
Show how this was assessed Hide the detail
Note — this is our current view. AI is moving fast, so we revisit these ratings.
Show how this was assessed Hide the detailWhy this role received this rating
Core task exposure
high
How much of the role’s important work could AI perform?
AI can significantly assist with campaign ideation, performance analysis, budget tracking, and initial media plan drafting for this role.
End-to-end automation
moderate
Can AI complete the work without substantial human involvement?
While AI can optimize campaign elements, the strategic direction, creative leadership, and negotiation aspects prevent full workflow automation.
Adoption pressure
high
How likely are employers to introduce AI into this work?
Employers are highly motivated to adopt AI for data-driven insights and efficiency in campaign management and optimization.
Human dependence
strong
How much does success depend on human judgement, relationships and accountability?
Success heavily relies on human judgment for strategic planning, negotiation with vendors, leading creative teams, and accountability for campaign outcomes.
Protective — a higher rating lowers the overall score.
Role adaptability
strong
How easily can the role evolve as AI takes on more tasks?
The role can readily shift towards strategic oversight, integrating AI tools, and managing complex human-AI workflows for campaigns.
Shown for context — not part of the score.
What AI may take on
These are the parts of the role most likely to be automated or significantly accelerated.
- Generate initial campaign concepts and messaging variations
- Analyze large datasets for campaign performance and optimization
- Automate budget tracking and resource allocation reports
- Draft initial media placement plans based on audience data
- Predict campaign outcomes based on historical data
Where people remain essential
These parts continue to depend heavily on human judgement, relationships and accountability.
- Developing overarching advertising strategies aligned with business goals
- Leading and mentoring creative teams with nuanced feedback
- Negotiating media placements and securing favorable rates
- Making final, high-stakes decisions on campaign direction
- Managing stakeholder relationships and expectations
- Adapting strategies based on unforeseen market changes
How the role may evolve
From executing campaigns to orchestrating human and AI-powered strategy.
The manager will spend less time on manual analysis and more on strategic decision-making, leveraging AI to enhance campaign performance and creative output.
Strengthen your future fit
- Proficiency in AI-powered marketing platforms
- Strategic thinking for multi-channel campaigns
- Advanced negotiation and communication skills
- Leadership and team management in hybrid environments
- Ethical considerations in AI-driven advertising
- Assessment horizon
- 3–7 years
- Confidence
- Medium
- Last reviewed
- August 2026
- Methodology
- v1.0
This assessment reflects current AI capabilities and expected adoption patterns. Actual impacts will vary by industry, employer and the way each role is performed.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Advertising and Promotions Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECA
Individuals who enjoy influencing others, leading projects, and applying their creativity to achieve business goals often excel in this dynamic role.
Personality characteristics
Creative Visionary
Continuously seeks innovative ways to capture audience attention and drive engagement.
Organized Executor
Manages multiple campaigns, budgets, and deadlines with precision and efficiency.
Influential Leader
Inspires and directs creative teams, negotiates with vendors, and presents strategies confidently.
Collaborative Partner
Works effectively with internal teams, clients, and external agencies to achieve shared objectives.
Resilient
Maintains composure and adapts strategies in a fast-paced, often changing, market environment.
Best for
- Individuals who enjoy leading projects from conception to execution and seeing their strategies come to life.
- Professionals who are both creative thinkers and analytical problem-solvers.
- Those motivated by achieving measurable business impact through marketing efforts.
Watch out for
- Fast-paced environment with tight deadlines and constant need for adaptation.
- Requires balancing creative vision with budget constraints and performance metrics.
A week in the life
A representative working week for an Advertising and Promotions Manager — where the deep work, meetings, and admin actually land.
Real people. Real results.
Thousands of people
can't be wrong.
Frequently asked questions about Advertising and Promotions Manager roles
What does an Advertising and Promotions Manager do?
An Advertising and Promotions Manager plans and directs advertising campaigns across digital, print, and broadcast channels to boost brand awareness and drive sales. Manages creative teams, sets budgets, negotiates media placements, and measures campaign performance, ensuring alignment with overall marketing objectives. Drives brand visibility and revenue growth by effectively communicating value propositions to target audiences, shaping public perception, and influencing consumer behavior.
How much does an Advertising and Promotions Manager earn?
An Advertising and Promotions Manager earns a median of $110,000 per year in the US, typically ranging from $75,000 to $150,000.
What qualifications do you need to become an Advertising and Promotions Manager?
To become an Advertising and Promotions Manager, a bachelor's degree in marketing, communications, or a related field is typically required. An MBA or master's degree can be advantageous for career progression.
What personality suits an Advertising and Promotions Manager?
Advertising and Promotions Manager roles tend to suit people who are open and curious — drawn to variety, ideas and new approaches (Openness 82/100) and outgoing — energised by people, visibility and quick social contact (Extraversion 80/100). The traits that matter most in the role are Creative Visionary, Organized Executor, Influential Leader and Collaborative Partner. Continuously seeks innovative ways to capture audience attention and drive engagement. On interests, Advertising and Promotions Manager maps to an ECA Holland Code profile — individuals who enjoy influencing others, leading projects, and applying their creativity to achieve business goals often excel in this dynamic role.
Who does an Advertising and Promotions Manager role suit?
An Advertising and Promotions Manager role is usually a strong fit for these reasons. Strong Enterprising (E) and Conventional (C) alignment: the role demands leadership, strategic planning, and meticulous execution. Opportunity to blend creativity (Artistic, A) with business objectives to drive tangible results. High team interaction and stakeholder exposure cater to individuals who thrive in collaborative and influential positions.
What are the downsides of being an Advertising and Promotions Manager?
Advertising and Promotions Manager roles come with trade-offs worth weighing up. Fast-paced environment with tight deadlines and constant need for adaptation. Requires balancing creative vision with budget constraints and performance metrics.
What is the work environment like for an Advertising and Promotions Manager?
Work as an Advertising and Promotions Manager is mostly office-based with hybrid arrangements common, semi-structured — a mix of set processes and self-directed work and high exposure to clients or stakeholders. Around 62% of the week is focused deep work.
What skills do you need to be an Advertising and Promotions Manager?
Core skills for an Advertising and Promotions Manager include Campaign Strategy Development, Media Planning and Buying, Budget Management, Team Leadership and Performance Analytics.
How do you become an Advertising and Promotions Manager?
Common entry routes into Advertising and Promotions Manager roles include Marketing Specialist, Junior Advertising Manager and Marketing Coordinator.
What career progression is there for an Advertising and Promotions Manager?
From an Advertising and Promotions Manager role, common next steps include Marketing Director and Chief Marketing Officer (CMO); lateral moves include Brand Manager.
What is the job outlook for Advertising and Promotions Manager roles?
The outlook for Advertising and Promotions Manager roles is currently rated growing. Job growth is expected to be above average over the next five years.
Will AI replace Advertising and Promotions Manager roles?
Traitstack rates automation risk for Advertising and Promotions Manager roles at 57 out of 100, which is moderate. AI can streamline campaign execution and data analysis, allowing managers to prioritize high-level strategy, negotiation, and creative team leadership. AI is most likely to take on generate initial campaign concepts and messaging variations, analyze large datasets for campaign performance and optimization and automate budget tracking and resource allocation reports. Developing overarching advertising strategies aligned with business goals, leading and mentoring creative teams with nuanced feedback and negotiating media placements and securing favorable rates stay with people. From executing campaigns to orchestrating human and AI-powered strategy. That score measures how much of the work could change, not the likelihood the job disappears. It is Traitstack's current view, revisited as AI capability moves.