Advertising and Promotions Manager
SOC 11-2011.00 · ESCO 1222 · OSCA 112131
Role snapshot
Overview
Plans and directs advertising campaigns across digital, print, and broadcast channels to boost brand awareness and drive sales. Manages creative teams, sets budgets, negotiates media placements, and measures campaign performance, ensuring alignment with overall marketing objectives.
Drives brand visibility and revenue growth by effectively communicating value propositions to target audiences, shaping public perception, and influencing consumer behavior.
On the job
- Develop and execute comprehensive advertising and promotional strategies aligned with business goals.
- Lead and mentor creative teams, providing direction and feedback on campaign development.
- Manage campaign budgets, track expenditures and ensure optimal resource allocation.
- Negotiate with media vendors for ad placement and secure favorable rates across various channels.
- Analyze campaign performance data, generate reports, and optimize strategies for improved ROI.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
A bachelor's degree in marketing, communications, or a related field is typically required. An MBA or master's degree can be advantageous for career progression.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Advertising and Promotions Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECA
Individuals who enjoy influencing others, leading projects, and applying their creativity to achieve business goals often excel in this dynamic role.
Personality characteristics
Creative Visionary
Continuously seeks innovative ways to capture audience attention and drive engagement.
Organized Executor
Manages multiple campaigns, budgets, and deadlines with precision and efficiency.
Influential Leader
Inspires and directs creative teams, negotiates with vendors, and presents strategies confidently.
Collaborative Partner
Works effectively with internal teams, clients, and external agencies to achieve shared objectives.
Resilient
Maintains composure and adapts strategies in a fast-paced, often changing, market environment.
Best for
- Individuals who enjoy leading projects from conception to execution and seeing their strategies come to life.
- Professionals who are both creative thinkers and analytical problem-solvers.
- Those motivated by achieving measurable business impact through marketing efforts.
Watch out for
- Fast-paced environment with tight deadlines and constant need for adaptation.
- Requires balancing creative vision with budget constraints and performance metrics.
A week in the life
A representative working week for a Advertising and Promotions Manager — where the deep work, meetings, and admin actually land.
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