SEO Specialist
SOC 13-1161.00 · ESCO 2431 · OSCA 221532
Role snapshot
Overview
An SEO Specialist analyses search engine algorithms and user behaviour to improve a website's visibility in organic search results. They conduct comprehensive keyword research, perform technical SEO audits, optimize site structure, and recommend content and technical changes that drive more qualified traffic and improve search engine rankings. This role is crucial for increasing online presence and achieving business goals through organic search.
Drives organic traffic and improves online visibility, directly contributing to lead generation, brand awareness, and revenue growth for businesses through strategic search engine optimization.
On the job
- Conduct keyword research to identify high-value search terms
- Perform technical SEO audits and recommend site improvements
- Optimize website content, meta descriptions, and title tags
- Monitor and report on search performance using analytics tools
- Develop and implement link-building strategies
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in marketing, communications, or a related field; relevant certifications are highly valued.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
SEO Specialist
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
Individuals who enjoy influencing and persuading others, analyzing data and systems, and continuously learning and researching new information will find this role engaging.
Personality characteristics
Curious & Analytical
Enjoys investigating complex systems and algorithms, constantly seeking to understand 'how' and 'why' search engines work.
Detail-Oriented
Meticulous in auditing websites, identifying technical issues, and ensuring precision in optimization efforts.
Proactive & Strategic
Takes initiative in developing and implementing SEO strategies, advocating for best practices to achieve measurable results.
Collaborative
Works effectively with content creators, developers, and marketing teams to implement SEO recommendations.
Resilient
Maintains composure and focus amidst frequent algorithm changes and fluctuating search rankings.
Best for
- Individuals who enjoy solving analytical puzzles and optimizing systems for efficiency.
- Those who are data-driven and thrive on seeing quantifiable results from their efforts.
- People who are comfortable with continuous learning and adapting to new technologies.
Watch out for
- Requires continuous learning and adaptation due to frequent changes in search engine algorithms.
- Can involve repetitive analysis and reporting tasks.
A week in the life
A representative working week for a SEO Specialist — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
Does SEO Specialist fit you?
Measure your personality and interests, then see how this career ranks against 1,300+ others — for you personally.
Take the free assessment →