Marketing Manager
SOC 11-2021.00 · ESCO 1221 · OSCA 112133
Role snapshot
Overview
Plans and executes comprehensive marketing campaigns across various channels, including digital, print, and event platforms, to effectively build brand awareness, generate leads, and drive revenue growth. This role involves managing marketing budgets, leading cross-functional creative teams, and rigorously measuring campaign performance against established business objectives and KPIs.
Drives business growth by increasing brand visibility, engaging target audiences, and converting marketing efforts into measurable revenue, directly contributing to the company's market position and profitability.
On the job
- Develop and implement integrated marketing strategies and campaigns to achieve business goals.
- Manage marketing budgets, allocate resources effectively, and track expenditures.
- Lead and mentor a team of marketing specialists, fostering collaboration and professional development.
- Analyze market trends, competitor activities, and customer insights to identify new opportunities.
- Oversee the creation of marketing collateral, digital content, and advertising materials.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree or professional certifications can be advantageous.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Marketing Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
Individuals who thrive in this role enjoy leading projects and people, making data-driven decisions, and engaging in strategic problem-solving to achieve business objectives.
Personality characteristics
Strategic Thinker
Continuously looks for innovative ways to approach marketing challenges and achieve long-term goals.
Organized & Methodical
Manages multiple campaigns, budgets, and teams with strong attention to detail and process.
Influential Leader
Comfortable guiding teams, presenting strategies to stakeholders, and driving consensus.
Collaborative
Works effectively with cross-functional teams, agencies, and partners to execute integrated campaigns.
Resilient
Handles pressure, tight deadlines, and unexpected campaign challenges with a calm and steady approach.
Best for
- Individuals who enjoy combining creative strategy with data-driven decision-making.
- Leaders who are motivated by driving measurable business growth and developing teams.
- Professionals who thrive in dynamic environments and enjoy managing complex projects.
Watch out for
- The fast-paced environment and multiple campaign deadlines can be stressful.
- Requires constant adaptation to new technologies and market trends.
A week in the life
A representative working week for a Marketing Manager — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
Does Marketing Manager fit you?
Measure your personality and interests, then see how this career ranks against 1,300+ others — for you personally.
Take the free assessment →