Social Media Manager
SOC 27-3031.00 · ESCO 2431 · OSCA 221532
Role snapshot
Overview
Plans, creates, and publishes content across social platforms, adapting tone and format to each channel's audience. Monitors engagement metrics, responds to followers, and spots trending opportunities to keep the brand relevant in fast-moving feeds. Develops social media strategies, manages content calendars, analyzes performance data, and fosters online communities to enhance brand presence and achieve marketing objectives.
Directly shapes a brand's online voice and reputation, driving engagement, building community, and contributing to marketing goals like brand awareness, lead generation, and customer loyalty.
On the job
- Develop and execute social media strategies aligned with marketing goals and brand guidelines.
- Create, curate, and schedule engaging text, image, and video content for various social media platforms.
- Monitor social media channels for trends, brand mentions, competitor activity, and engagement opportunities.
- Analyze social media performance data, generate reports, and provide actionable insights for optimization.
- Engage with the online community, respond to comments and messages, and manage customer inquiries or feedback.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in Marketing, Communications, Journalism, or a related field. Practical experience and a strong portfolio of social media campaigns are often prioritized over specific degrees.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Social Media Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · EAS
People who enjoy engaging with others, expressing creativity through digital content, and analyzing data to refine communication strategies tend to thrive in this role.
Personality characteristics
Open-minded
Eager to explore new platforms, trends, and content formats to keep the brand relevant and engaging.
Communicative
Enjoys interacting with followers, building community, and representing the brand's voice online.
Organized
Capable of managing multiple content calendars, campaigns, and deadlines across various social channels.
Collaborative
Works effectively with marketing, design, and other teams to ensure cohesive brand messaging and campaigns.
Resilient
Maintains composure and professionalism when responding to negative comments or managing online crises.
Best for
- Individuals passionate about digital communication, content creation, and building online communities.
- Professionals who thrive in a fast-paced, dynamic environment and enjoy translating data into creative action.
Watch out for
- Requires constant monitoring and occasional weekend work, which may not suit those seeking strict 9-5 hours.
- Dealing with public feedback, both positive and negative, requires resilience and a professional demeanor.
A week in the life
A representative working week for a Social Media Manager — where the deep work, meetings, and admin actually land.
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