Email Marketing Manager
SOC 11-2021.00 · ESCO 1221 · OSCA 112131
Role snapshot
Overview
An Email Marketing Manager plans, develops, and executes targeted email campaigns to nurture leads, engage customers, and drive conversions. This role involves writing compelling subject lines and body copy, segmenting audiences based on behaviour and demographics, A/B testing campaign elements, and rigorously analysing open rates, click-through rates, and conversion metrics to continuously optimise performance.
Drives customer engagement and retention, generates leads, and directly contributes to revenue through effective communication strategies and data-driven campaign optimisation.
On the job
- Develop and implement email marketing strategies aligned with business goals.
- Design, build, and deploy email campaigns, including newsletters, promotional offers, and automated sequences.
- Segment email lists and personalise content to target specific audience groups.
- Conduct A/B testing on subject lines, calls-to-action, and email layouts to improve performance.
- Monitor and report on key email marketing metrics, providing insights and recommendations for optimisation.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Relevant certifications in email marketing platforms are often valued.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Email Marketing Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
Individuals who enjoy leading initiatives, analysing data for insights, and organising detailed campaigns to achieve measurable results often thrive in this role.
Personality characteristics
Curious
Explores new email marketing strategies, technologies, and audience engagement techniques.
Methodical
Organises complex campaigns, tracks details meticulously, and ensures accuracy in segmentation and deployment.
Influential
Communicates campaign vision and performance to stakeholders, effectively persuading others with data-driven insights.
Collaborative
Works effectively with cross-functional teams (content, design, sales) and readily incorporates feedback.
Composed
Manages deadlines, handles pressure from campaign performance metrics, and adapts to unexpected challenges calmly.
Best for
- Individuals who enjoy a blend of creativity, analytical thinking, and strategic planning.
- Those motivated by measurable results and continuous improvement in digital communication.
Watch out for
- Constant need for performance optimisation can be demanding and require resilience.
- Requires a balance between creative content development and rigorous analytical evaluation.
A week in the life
A representative working week for a Email Marketing Manager — where the deep work, meetings, and admin actually land.
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