Communications Manager
SOC 11-2031 · ESCO 1222 · OSCA 112231
Role snapshot
Overview
Leads an organisation's internal and external messaging, overseeing media relations, social channels, and corporate publications to protect and promote the brand's reputation. This role involves developing strategic communication plans, managing public perception, and ensuring consistent brand voice across all platforms.
Crucial for shaping public perception, protecting brand reputation, and fostering strong relationships with stakeholders, ultimately contributing to an organization's trust and success.
On the job
- Develop and implement comprehensive communication strategies and campaigns.
- Manage media relations, including writing press releases, preparing spokespeople, and handling media inquiries.
- Oversee content creation for various channels, such as websites, social media, newsletters, and annual reports.
- Monitor and analyze media coverage and public sentiment to inform communication efforts.
- Advise leadership on communication issues, public relations, and crisis management strategies.
Tools & technology
Average salary
Job outlook
StableDemand is steady. This is an established role with consistent hiring across sectors.
Education & training
A bachelor's degree in Communications, Public Relations, Journalism, or a related field is typically required, often combined with several years of relevant experience.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Communications Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · EAS
People who enjoy influencing others, crafting messages, and building relationships to achieve organizational goals tend to thrive in this role. It combines strategic thinking with creative communication and social interaction.
Personality characteristics
Open-minded
Curious about new communication trends, platforms, and creative approaches to messaging.
Organized
Manages multiple communication projects, deadlines, and content calendars effectively to ensure consistency.
Engaging
Comfortable presenting information, influencing stakeholders, and building rapport with media and the public.
Collaborative
Works effectively with diverse internal teams and external partners to achieve unified communication goals.
Resilient
Maintains composure and provides clear guidance during high-pressure situations or communication crises.
Best for
- People who thrive on influencing opinions, crafting compelling narratives, and managing an organization's public image.
- Professionals who enjoy a mix of strategic planning, creative content development, and extensive stakeholder interaction.
Watch out for
- The role can be reactive, requiring quick responses to media inquiries or crisis situations.
- Requires constant monitoring of news and social media, which can lead to extended hours during critical periods.
A week in the life
A representative working week for a Communications Manager — where the deep work, meetings, and admin actually land.
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