Performance Marketing Manager
SOC 11-2021.00 · ESCO 1222 · OSCA 131531
Role snapshot
Overview
Manages paid advertising campaigns across search, social, and display channels, constantly adjusting bids, budgets, and targeting to hit return-on-investment targets. This role involves strategic planning, hands-on campaign execution, rigorous data analysis, and continuous optimization to maximize conversion funnels and achieve measurable business outcomes.
Directly drives revenue and customer acquisition through efficient and effective paid advertising, ensuring marketing spend delivers optimal return on investment and contributes to overall business growth.
On the job
- Develop and execute paid media strategies across platforms like Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Monitor, analyze, and optimize campaign performance daily against key KPIs such as ROAS, CPA, and LTV.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
- Manage advertising budgets, forecast spend, and provide detailed reporting on campaign ROI to stakeholders.
- Collaborate with creative, content, and sales teams to develop high-performing ad assets and align campaign messaging.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Typically requires a bachelor's degree in marketing, business, or a related field, often supplemented by specific digital marketing certifications.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Performance Marketing Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
People who enjoy driving measurable results, analyzing data to make strategic decisions, and managing structured processes to achieve business objectives tend to thrive in this role.
Personality characteristics
Curious
Actively seeks new platforms, strategies, and optimization techniques in a rapidly evolving digital landscape.
Conscientious
Meticulously manages budgets, campaign settings, and data integrity to ensure accuracy and maximize ROI.
Assertive
Confidently presents campaign performance, strategic recommendations, and budget proposals to stakeholders.
Cooperative
Collaborates effectively with cross-functional teams, including creative, content, and sales, to align marketing efforts.
Composed
Maintains focus and adapts calmly to fluctuating campaign results, market changes, and competitive pressures.
Best for
- Individuals who enjoy a blend of strategic planning and hands-on execution in a data-driven environment.
- Professionals motivated by directly measurable impact on business growth and return on investment.
Watch out for
- The fast-paced nature of digital marketing requires constant learning and adaptation to new technologies and trends.
- Requires a high degree of comfort with data analysis and making decisions based on complex metrics.
A week in the life
A representative working week for a Performance Marketing Manager — where the deep work, meetings, and admin actually land.
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