Influencer Marketing Manager
SOC 11-2021.00 · ESCO 1222 · OSCA 131531
Role snapshot
Overview
Identifies and manages relationships with social media creators who can authentically promote a brand to their audiences. Negotiates partnerships, reviews content for brand alignment, tracks campaign performance to prove impact, and develops strategies to leverage influencer networks for brand growth.
Drives brand awareness, engagement, and sales by connecting brands with influential voices, fostering authentic relationships that resonate with target audiences.
On the job
- Identify, vet, and recruit suitable social media influencers and content creators for campaigns.
- Negotiate contract terms, compensation, and deliverables with influencers and their agents.
- Develop comprehensive influencer marketing strategies aligned with overall marketing goals.
- Monitor influencer content, provide feedback, and ensure brand messaging and guidelines are met.
- Analyze campaign performance data, generate reports, and optimize strategies for future initiatives.
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
A bachelor's degree in marketing, communications, public relations, or a related field is typically required. Relevant experience and a strong portfolio of successful campaigns can sometimes substitute formal education.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Influencer Marketing Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
People who enjoy leading initiatives, building strong relationships, and analyzing data to drive strategic decisions in a dynamic environment often find success in this role.
Personality characteristics
Outgoing
Thrives on building and maintaining a wide network of influencers and industry contacts.
Organized
Manages multiple campaigns, contracts, and deadlines with meticulous attention to detail.
Curious
Stays updated on the latest social media trends, platforms, and influencer strategies.
Collaborative
Works effectively with internal marketing teams, external agencies, and influencers to achieve shared goals.
Resilient
Handles the ebb and flow of campaign performance and feedback without becoming easily discouraged.
Best for
- Individuals passionate about social media, content creation, and building communities.
- Those who excel at negotiation, communication, and managing multiple projects simultaneously.
- Professionals looking to combine creative strategy with measurable business impact.
Watch out for
- Requires constant adaptation to new platforms, trends, and content formats.
- Managing diverse personalities and expectations of influencers can be challenging.
- Success is often measured by metrics, requiring a data-driven approach and accountability.
A week in the life
A representative working week for a Influencer Marketing Manager — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
Does Influencer Marketing Manager fit you?
Measure your personality and interests, then see how this career ranks against 1,300+ others — for you personally.
Take the free assessment →