Growth Marketer
SOC 13-1161.00 · ESCO 2431 · OSCA 221531
Role snapshot
Overview
Designs and runs experiments across channels to find the most efficient ways to acquire and retain customers. Combines creative campaign ideas with rigorous data analysis to scale what works and cut what doesn't. This role focuses on optimizing the entire customer lifecycle through data-driven strategies and rapid experimentation.
Directly drives customer acquisition, retention, and revenue growth by identifying scalable marketing channels and optimizing conversion funnels, leading to measurable business impact.
On the job
- Design, execute, and analyze A/B tests and other experiments across various marketing channels (e.g., paid ads, email, SEO)
- Analyze marketing campaign performance data to identify trends, insights, and areas for optimization
- Develop and implement strategies to improve conversion rates and customer lifetime value
- Collaborate with product, sales, and engineering teams to identify growth opportunities and align initiatives
- Research and test new growth channels, tools, and methodologies
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Typically requires a bachelor's degree in marketing, business, or a quantitative field. Experience and a strong portfolio of results are often more critical than specific academic credentials.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Growth Marketer
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
Individuals who thrive on entrepreneurial challenges, enjoy systematic investigation, and apply conventional methods to achieve business goals will find this role highly engaging. It combines strategic thinking with data-driven execution.
Personality characteristics
Curious
Continuously seeks out new ideas, channels, and methods for growth, always questioning the status quo.
Analytical
Applies rigorous logic and data analysis to understand complex marketing performance and identify actionable insights.
Driven
Proactively identifies opportunities, takes initiative to launch experiments, and relentlessly pursues measurable results.
Collaborative
Works effectively with cross-functional teams (product, sales, engineering) to align on growth strategies and execution.
Resilient
Maintains composure and learns from experiments that don't yield expected results, quickly pivoting to new approaches.
Best for
- Individuals who are passionate about data-driven decision-making and continuous optimization.
- Marketers who enjoy the scientific approach of designing and running experiments to unlock growth.
- Professionals who thrive in a fast-paced environment where their work has a direct, measurable business impact.
Watch out for
- The role demands constant adaptation to changing market trends and platform algorithms, requiring continuous learning.
- There can be pressure to deliver measurable results and justify ROI, which can be challenging when experiments fail.
A week in the life
A representative working week for a Growth Marketer — where the deep work, meetings, and admin actually land.
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