Community Manager
SOC 11-2021.00 · ESCO 2431 · OSCA 221539
Role snapshot
Overview
Orchestrates and cultivates vibrant online communities, acting as the bridge between a brand or product and its users. This role involves moderating discussions, designing engagement strategies, and fostering a sense of belonging among members, ultimately transforming them into loyal advocates. Community Managers are also key listeners, gathering valuable feedback and insights from the community to inform product development, marketing campaigns, and customer support strategies.
Fosters strong brand loyalty, enhances customer satisfaction, and provides invaluable user insights that drive product improvement and marketing effectiveness. Turns passive users into active, engaged advocates.
On the job
- Develop and implement community engagement strategies and content calendars
- Moderate online discussions, ensuring a safe, respectful, and productive environment
- Identify and nurture community advocates and influencers
- Collect and analyze community feedback, reporting insights to relevant internal teams
- Organize and host online events, Q&As, and discussions to drive participation
Tools & technology
Average salary
Job outlook
GrowingJob growth is expected to be above average over the next five years.
Education & training
Typically requires a bachelor's degree in marketing, communications, public relations, or a related field. Relevant certifications in community management or social media are also beneficial.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Community Manager
Marketing & Brand
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECI
People who enjoy leading initiatives, persuading and engaging others, and organizing information and activities tend to thrive in this role. It combines a strong focus on interpersonal communication and strategic planning with attention to detail and data.
Personality characteristics
Outgoing
Thrives on interacting with many different people, both within the community and with internal teams.
Agreeable
Naturally empathetic and seeks to foster a positive, collaborative environment, often mediating conflicts.
Curious
Eager to understand community dynamics, user needs, and emerging trends to keep engagement fresh.
Organized
Manages multiple community platforms, content schedules, and feedback loops with efficiency.
Resilient
Can handle occasional negativity or conflict within the community without taking it personally.
Best for
- Individuals passionate about fostering online connections and building brand loyalty.
- Professionals who excel at communication, moderation, and strategic engagement.
- Those who enjoy being the bridge between a brand and its most dedicated users.
Watch out for
- Requires constant monitoring and responsiveness, which can sometimes extend beyond traditional work hours.
- Dealing with negative feedback or conflict within the community can be emotionally demanding.
A week in the life
A representative working week for a Community Manager — where the deep work, meetings, and admin actually land.
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