Sales & Business Development

Fundraising Manager

SOC 11-2033.00 · ESCO 1222

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Role snapshot

Overview

A Fundraising Manager leads a team of fundraisers, crafting and executing strategies for various fundraising initiatives, including annual giving, major gifts, and capital campaigns. This role involves analysing donor data, setting ambitious revenue targets, and cultivating high-value relationships with donors and stakeholders to secure financial support for an organization's mission.

Secures essential financial resources that enable non-profit organizations to achieve their mission, expand programs, and serve more people, directly contributing to social good and community development.

On the job

  • Develop and implement comprehensive fundraising strategies and campaigns (annual, major gifts, capital).
  • Lead, mentor, and manage a team of fundraising professionals, setting performance goals and providing guidance.
  • Cultivate and steward relationships with major donors, foundations, and corporate partners.
  • Analyze donor data and market trends to identify opportunities and optimize fundraising efforts.
  • Oversee the development of compelling grant proposals, appeals, and fundraising communications.
Fundraising Manager at work

Tools & technology

CRM software (e.g., Raiser's Edge, Salesforce Nonprofit Cloud)Donor research platforms (e.g., WealthEngine, DonorSearch)Microsoft Office Suite (Excel, Word, PowerPoint)Project management software (e.g., Asana, Trello)Communication platforms (e.g., Mailchimp, Constant Contact)

Average salary

$105K
MEDIAN SALARY Annual · USD
$75K Bottom 10%
$150K Top 10%

Job outlook

Stable

Demand is steady. This is an established role with consistent hiring across sectors.

Education & training

A bachelor's degree in nonprofit management, business administration, communications, or a related field is typically required. A master's degree or certifications in fundraising (e.g., CFRE) can be advantageous.

AI impact outlook

AI will significantly aid in data analysis and campaign oversight, yet human leadership remains vital for cultivating major donors and inspiring fundraising teams.

Note — this is our current view. AI is moving fast, so we revisit these ratings.

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Why this role received this rating

Core task exposure

moderate

How much of the role’s important work could AI perform?

Analyzing donor data, market trends, and overseeing communication development can be significantly enhanced or assisted by AI.

End-to-end automation

low

Can AI complete the work without substantial human involvement?

Strategic leadership, team management, major donor cultivation, and ultimate accountability for fundraising success are inherently human tasks.

Adoption pressure

moderate

How likely are employers to introduce AI into this work?

There is a strong push to adopt AI for data-driven insights and operational efficiency to maximize fundraising impact and manage teams better.

Human dependence

strong

How much does success depend on human judgement, relationships and accountability?

Success critically depends on leadership, vision, motivating a team, cultivating high-value donor relationships, and ethical decision-making.

Protective — a higher rating lowers the overall score.

Role adaptability

strong

How easily can the role evolve as AI takes on more tasks?

The role can transform by leveraging AI for strategic insights and operational efficiency, allowing managers to focus intensely on high-impact donor relations and organizational leadership.

Shown for context — not part of the score.

What AI may take on

These are the parts of the role most likely to be automated or significantly accelerated.

  • Analyzing donor data and market trends to identify opportunities
  • Overseeing the development of grant proposals and appeals via AI tools
  • Generating performance reports for fundraising initiatives
  • Assisting with campaign strategy development based on predictive analytics
  • Managing project timelines and task assignments for the team

Where people remain essential

These parts continue to depend heavily on human judgement, relationships and accountability.

  • Developing and implementing comprehensive fundraising strategies
  • Leading, mentoring, and motivating a team of fundraising professionals
  • Cultivating and stewarding relationships with major donors and partners
  • Making high-stakes ethical and strategic decisions for the organization
  • Representing the organization to external stakeholders and boards
  • Adapting strategies based on unforeseen challenges and opportunities

How the role may evolve

Elevating leadership through data-driven strategy and major donor cultivation.

This role will shift from day-to-day operational management to a more visionary leadership position, leveraging AI for data-driven decisions and focusing on inspiring philanthropic engagement at a strategic level.

Strengthen your future fit

  • Mastering AI for donor analytics and strategic planning
  • Developing advanced leadership and team motivation capabilities
  • Cultivating exceptional communication and public speaking skills
  • Building a strong network of major donors and philanthropic leaders
  • Becoming an expert in organizational strategy and impact measurement
Assessment horizon
3–7 years
Confidence
High
Last reviewed
August 2026
Methodology
v1.0

This assessment reflects current AI capabilities and expected adoption patterns. Actual impacts will vary by industry, employer and the way each role is performed.

Career pathways

WHERE YOU COULD GO

Director of Development
Chief Development Officer

CURRENT ROLE

Fundraising Manager

Sales & Business Development

ADJACENT MOVES

Nonprofit Executive Director
Corporate Social Responsibility Manager
Fundraiser
Development Associate
Grant Writer
Sales Manager

STARTING POINTS

Who thrives here

Interest profile

E

enterprising · ECS

Individuals who thrive on leading, influencing, and building relationships to achieve organizational goals, while also valuing structure and organization, tend to excel in this role.

Personality characteristics

Outgoing

Enjoys meeting new people, networking, and building rapport with donors and stakeholders.

Organized

Systematic in managing campaigns, donor data, and team activities to ensure efficiency and compliance.

Relationship-Focused

Skilled at nurturing long-term connections and understanding the needs and motivations of donors.

Strategic Thinker

Capable of developing long-term plans and innovative approaches to achieve fundraising targets.

Resilient

Maintains composure and focus under pressure, particularly when facing fundraising challenges or setbacks.

Persuasive

Articulates the organization's mission and funding needs compellingly to inspire support.

Best for

  • Individuals who are natural leaders and motivators, passionate about driving financial support for a cause.
  • Professionals who enjoy building and maintaining high-value relationships with diverse stakeholders.
  • Organized and strategic thinkers who can manage complex campaigns and analyze data effectively.
  • Those who thrive in a dynamic environment that balances strategic planning with direct engagement.

Watch out for

  • The role can involve high-pressure situations and the need to meet ambitious financial targets.
  • Occasional weekend or evening work may be required for events and donor cultivation.
  • Success often relies on external factors and economic conditions, requiring adaptability.

A week in the life

A representative working week for a Fundraising Manager — where the deep work, meetings, and admin actually land.

8am9am10am11am12pm1pm2pm3pm4pm5pm6pm
Mon
Team Huddle & Goal Setting
Strategy & Campaign Planning
Donor Data Analysis & Prospecting
One-on-One Team Meetings
Tue
Major Donor Cultivation Visits
Grant Proposal Review & Editing
Board Committee Meeting
Wed
Fundraising Communications Planning
Team Training & Development
Donor Stewardship Activities & Outreach
Thu
Capital Campaign Strategy Session
External Partner Meeting / Event Planning
Fri
Budget Review & Financial Reporting
Weekly Progress Review with Team
Individual Donor Follow-up / Research
Deep work Meeting External Social Admin

Real people. Real results.

Thousands of people
can't be wrong.

4.88
★★★★★
Rating
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Science-backed — Big Five + RIASEC research models
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Frequently asked questions about Fundraising Manager roles

What does a Fundraising Manager do?

A Fundraising Manager a Fundraising Manager leads a team of fundraisers, crafting and executing strategies for various fundraising initiatives, including annual giving, major gifts, and capital campaigns. This role involves analysing donor data, setting ambitious revenue targets, and cultivating high-value relationships with donors and stakeholders to secure financial support for an organization's mission. Secures essential financial resources that enable non-profit organizations to achieve their mission, expand programs, and serve more people, directly contributing to social good and community development.

How much does a Fundraising Manager earn?

A Fundraising Manager earns a median of $105,000 per year in the US, typically ranging from $75,000 to $150,000.

What qualifications do you need to become a Fundraising Manager?

To become a Fundraising Manager, a bachelor's degree in nonprofit management, business administration, communications, or a related field is typically required. A master's degree or certifications in fundraising (e.g., CFRE) can be advantageous.

What personality suits a Fundraising Manager?

Fundraising Manager roles tend to suit people who are outgoing — energised by people, visibility and quick social contact (Extraversion 82/100) and highly conscientious — precise, organised and strong on follow-through (Conscientiousness 75/100). The traits that matter most in the role are Outgoing, Organized, Relationship-Focused and Strategic Thinker. Enjoys meeting new people, networking, and building rapport with donors and stakeholders. On interests, Fundraising Manager maps to an ECS Holland Code profile — individuals who thrive on leading, influencing, and building relationships to achieve organizational goals, while also valuing structure and organization, tend to excel in this role.

Who does a Fundraising Manager role suit?

A Fundraising Manager role is usually a strong fit for these reasons. A strong 'Enterprising' and 'Social' drive aligns well with the leadership, influence, and relationship-building aspects of this role. The 'Conventional' affinity supports the need for structured planning, data analysis, and organized campaign management. High levels of Extraversion and Conscientiousness are key for proactive donor engagement and strategic execution.

What are the downsides of being a Fundraising Manager?

Fundraising Manager roles come with trade-offs worth weighing up. The role can involve high-pressure situations and the need to meet ambitious financial targets. Occasional weekend or evening work may be required for events and donor cultivation. Success often relies on external factors and economic conditions, requiring adaptability.

What is the work environment like for a Fundraising Manager?

Work as a Fundraising Manager is mostly office-based with hybrid arrangements common, semi-structured — a mix of set processes and self-directed work, a moderate pace and high exposure to clients or stakeholders. Around 38% of the week is focused deep work.

What skills do you need to be a Fundraising Manager?

Core skills for a Fundraising Manager include Fundraising strategy development, Donor relationship management, Team leadership and coaching, Data analysis and reporting, Campaign management and Grant writing and proposal development.

How do you become a Fundraising Manager?

Common entry routes into Fundraising Manager roles include Fundraiser, Development Associate, Grant Writer and Sales Manager.

What career progression is there for a Fundraising Manager?

From a Fundraising Manager role, common next steps include Director of Development and Chief Development Officer; lateral moves include Nonprofit Executive Director and Corporate Social Responsibility Manager.

What is the job outlook for Fundraising Manager roles?

The outlook for Fundraising Manager roles is currently rated stable. Demand is steady. This is an established role with consistent hiring across sectors.

Will AI replace Fundraising Manager roles?

Traitstack rates automation risk for Fundraising Manager roles at 43 out of 100, which is moderate. AI will significantly aid in data analysis and campaign oversight, yet human leadership remains vital for cultivating major donors and inspiring fundraising teams. AI is most likely to take on analyzing donor data and market trends to identify opportunities, overseeing the development of grant proposals and appeals via ai tools and generating performance reports for fundraising initiatives. Developing and implementing comprehensive fundraising strategies, leading, mentoring, and motivating a team of fundraising professionals and cultivating and stewarding relationships with major donors and partners stay with people. Elevating leadership through data-driven strategy and major donor cultivation. That score measures how much of the work could change, not the likelihood the job disappears. It is Traitstack's current view, revisited as AI capability moves.