Telemarketer
SOC 41-9041.00 · ESCO 5244 · OSCA 619134
Role snapshot
Overview
Makes outbound phone calls to potential customers to sell products or services, or to conduct market research. Follows scripts, handles objections, and records call outcomes in a database. Focuses on meeting sales targets and generating leads through persistent and persuasive communication.
Generates new business leads and direct sales for companies, contributing to revenue growth and market expansion.
On the job
- Make high volume outbound calls to prospects from a provided list
- Present product or service information clearly and persuasively
- Handle customer objections and rejections professionally
- Record detailed call notes, outcomes, and schedule follow-ups in CRM software
- Achieve daily, weekly, and monthly call and sales targets
Tools & technology
Average salary
Job outlook
DecliningEmployment in this field is projected to decrease as automation and structural shifts take effect.
Education & training
High school diploma or equivalent. Some roles may prefer post-secondary education in sales or business.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Telemarketer
Sales & Business Development
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
enterprising · ECS
People who enjoy persuading others, working towards targets, and interacting frequently with people, often within a structured environment, tend to thrive in this role.
Personality characteristics
Outgoing
Enjoys initiating conversations and engaging with many different people throughout the day.
Persistent
Can consistently make calls and follow up, sticking to targets and processes despite challenges.
Resilient
Able to handle frequent rejections and difficult conversations without becoming discouraged.
Structured
Prefers working with clear scripts, processes, and measurable targets.
Communicative
Skilled at speaking clearly, listening actively, and articulating value propositions.
Best for
- Individuals motivated by sales targets and direct performance incentives.
- People who thrive in fast-paced, structured communication roles.
- Those who are resilient and can maintain a positive attitude despite setbacks.
Watch out for
- High volume of calls can be repetitive and emotionally taxing.
- Frequent rejection requires significant resilience.
A week in the life
A representative working week for a Telemarketer — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
Does Telemarketer fit you?
Measure your personality and interests, then see how this career ranks against 1,300+ others — for you personally.
Take the free assessment →