Florist
SOC 27-1023.00 · ESCO 7549 · OSCA 342331
Role snapshot
Overview
Creates floral arrangements and bouquets for events, gifts, and everyday sales. Selects and conditions flowers and foliage, advises customers on colour, style, and flower care, and manages stock to keep displays fresh and appealing. This role blends artistic creativity with practical customer service and retail operations.
Brings joy and comfort to customers by creating beautiful floral designs for celebrations, sympathetic gestures, and everyday décor, contributing to memorable moments and appealing retail spaces.
On the job
- Design and create bouquets, arrangements, and floral displays for various occasions such as weddings, funerals, and holidays.
- Consult with customers to understand their needs, preferences, and budget, providing expert advice on flower selection and arrangement styles.
- Select, cut, and prepare fresh flowers and foliage, ensuring optimal quality, freshness, and longevity.
- Manage inventory, including ordering, receiving, conditioning, and storing flowers and plants, and maintaining the cleanliness of the shop.
- Process orders, handle financial transactions, and coordinate deliveries or pickups for customer orders.
Tools & technology
Average salary
Job outlook
StableDemand is steady. This is an established role with consistent hiring across sectors.
Education & training
Certificate or diploma in floral design, horticulture, or extensive on-the-job training.
Career pathways
WHERE YOU COULD GO
CURRENT ROLE
Florist
Personal & Professional Services
ADJACENT MOVES
STARTING POINTS
Who thrives here
Interest profile
artistic · RAC
People who enjoy hands-on creative work, designing with natural materials, and providing personalised service to customers tend to thrive in this role.
Personality characteristics
Creative
Enjoys expressing ideas through floral arrangements and visual design.
Detail-oriented
Ensures arrangements are perfect, from flower selection to final presentation.
Customer-focused
Genuinely enjoys helping people choose the right flowers for their needs and occasions.
Hands-on
Prefers practical work, directly handling flowers, tools, and materials to create tangible products.
Composed under pressure
Manages multiple orders and demanding customers, especially during peak seasons and holidays.
Best for
- Individuals with a passion for flowers, plants, and natural aesthetics who enjoy creating beauty.
- Those who enjoy combining artistic skill with practical, hands-on tasks in a retail or studio environment.
- People who find satisfaction in crafting products that bring joy, comfort, or meaning to others.
- Service-oriented individuals who thrive on direct customer interaction and consultation.
Watch out for
- Regular weekend work and long hours are common, especially during peak seasons like holidays.
- The role can be physically demanding, requiring standing for long periods, lifting, and repetitive tasks.
A week in the life
A representative working week for a Florist — where the deep work, meetings, and admin actually land.
FREE ASSESSMENT
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