Teaching & Instruction

Educational Counselor and Advisor

SOC 21-1012.00 · ESCO 2359

REA INV ART SOC ENT CON This role See your match →

Role snapshot

Overview

Educational Counselors and Advisors play a crucial role in supporting student success across various educational settings, from K-12 to higher education. They meet with students one-on-one to discuss academic goals, explore career options, and address personal challenges that may impact their learning and well-being. Key responsibilities include administering assessments to identify strengths and needs, tracking student progress, developing personalized academic and career plans, and connecting students to essential resources such as tutoring, mental health services, or financial aid. This role focuses on holistic student development, guiding individuals through critical educational and life transitions.

Empowers students to achieve their academic and career aspirations, fosters personal growth, and creates supportive learning environments by providing guidance, resources, and advocacy.

On the job

  • Conduct one-on-one counseling sessions with students to discuss academic, career, and personal issues
  • Develop and monitor individualized academic and career plans, ensuring students meet educational requirements
  • Administer and interpret career and academic assessments to identify student strengths and interests
  • Refer students to specialized support services, including mental health, academic support, or financial aid
  • Collaborate with teachers, faculty, parents, and administrators on student progress and well-being
Educational Counselor and Advisor at work

Tools & technology

Student Information Systems (SIS)Career assessment platforms (e.g., Strong Interest Inventory)Microsoft Office Suite (Word, Excel, PowerPoint)Video conferencing tools (e.g., Zoom, Google Meet)Counseling management software

Average salary

$60K
MEDIAN SALARY Annual · USD
$45K Bottom 10%
$85K Top 10%

Job outlook

Stable

Demand is steady. This is an established role with consistent hiring across sectors.

Education & training

A Bachelor's degree in counseling, psychology, education, or a related field is often required, with a Master's degree in school counseling, educational psychology, or a related mental health field typically preferred or mandated for certification/licensure.

AI impact outlook

AI can significantly automate academic plan generation, assessment interpretation, and information retrieval, allowing counselors to focus on empathetic listening, complex personal guidance, and advocacy.

Note — this is our current view. AI is moving fast, so we revisit these ratings.

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Why this role received this rating

Core task exposure

high

How much of the role’s important work could AI perform?

Generating academic/career plans, interpreting standardized assessments, and compiling educational requirements are highly exposed information-processing tasks.

End-to-end automation

moderate

Can AI complete the work without substantial human involvement?

AI can draft comprehensive academic plans and suggest referrals based on criteria, but cannot conduct empathetic counseling sessions or build the trust necessary for nuanced support.

Adoption pressure

high

How likely are employers to introduce AI into this work?

High pressure exists to leverage AI for efficiency in advising, plan generation, and information dissemination to support a large student body.

Human dependence

moderate

How much does success depend on human judgement, relationships and accountability?

Success requires building trust, empathetic listening, and navigating complex personal and emotional challenges, which are beyond AI's current capabilities.

Protective — a higher rating lowers the overall score.

Role adaptability

strong

How easily can the role evolve as AI takes on more tasks?

The role can adapt by shifting to more complex case management, crisis intervention, advanced advocacy, and curating AI outputs for personalized student support.

Shown for context — not part of the score.

What AI may take on

These are the parts of the role most likely to be automated or significantly accelerated.

  • Draft individualized academic and career plans based on student input and requirements
  • Interpret results from standardized career and academic assessments
  • Compile and explain educational requirements, deadlines, and admissions criteria
  • Suggest suitable referrals to specialized support services based on presented symptoms
  • Generate initial drafts for communications to students, parents, or faculty

Where people remain essential

These parts continue to depend heavily on human judgement, relationships and accountability.

  • Conducting empathetic one-on-one counseling sessions to build trust and rapport
  • Understanding nuanced personal challenges impacting learning and well-being
  • Providing motivational interviewing and support for goal achievement
  • Advocating for students in complex institutional or family situations
  • Navigating sensitive mental health issues and ethical considerations
  • Collaborating effectively with diverse stakeholders on student welfare

How the role may evolve

From information broker to deeply empathetic, strategic advisor.

As AI handles the information-heavy aspects of advising, counselors will evolve to provide deeper, more personalized emotional and strategic support, focusing on building trust and navigating complex student challenges.

Strengthen your future fit

  • Develop advanced counseling and motivational interviewing techniques
  • Master the interpretation and ethical application of AI-generated insights
  • Cultivate strong advocacy skills for individual student needs
  • Enhance emotional intelligence and empathetic communication
  • Specialize in complex case management and crisis intervention
Assessment horizon
3–7 years
Confidence
High
Last reviewed
August 2026
Methodology
v1.0

This assessment reflects current AI capabilities and expected adoption patterns. Actual impacts will vary by industry, employer and the way each role is performed.

Career pathways

WHERE YOU COULD GO

Senior Educational Counselor
Director of Student Services

CURRENT ROLE

Educational Counselor and Advisor

Teaching & Instruction

ADJACENT MOVES

Career Advisor
Teacher
Social Worker
Academic Assistant
Youth Worker

STARTING POINTS

Who thrives here

Interest profile

S

social · SCE

Individuals who enjoy helping others, organizing information, and guiding students through educational and career decisions often find fulfillment in this role.

Personality characteristics

Curious Learner

Eager to explore new counseling techniques, educational resources, and diverse student needs to enhance support.

Organized Planner

Systematically tracks student progress, maintains accurate records, and develops structured academic and career plans.

Engaging Communicator

Enjoys interacting with a wide range of students, faculty, and parents, building rapport and facilitating discussions.

Empathetic Supporter

Naturally compassionate and understanding, focused on students' well-being and building trust through genuine care.

Calm Under Pressure

Manages student crises and challenging situations with a steady demeanor, providing reassurance and stability.

Best for

  • People passionate about student development and well-being.
  • Professionals who thrive in structured, yet people-focused, environments.
  • Those who enjoy problem-solving and connecting individuals with appropriate resources.
  • Individuals who find fulfillment in guiding others through educational and life transitions.

Watch out for

  • Can involve emotionally challenging situations, including student crises and sensitive personal issues.
  • Requires balancing multiple student cases and administrative duties, which can be demanding.
  • May involve navigating complex family dynamics or institutional policies, requiring diplomacy and problem-solving.

A week in the life

A representative working week for an Educational Counselor and Advisor — where the deep work, meetings, and admin actually land.

8am9am10am11am12pm1pm2pm3pm4pm5pm6pm
Mon
Team Huddle
One-on-One Student Sessions
Academic Advising & Planning
Documentation & Case Notes
Tue
Student Counseling Appointments
Faculty Collaboration Meeting
Assessment Review & Interpretation
Resource Research
Wed
Email Management
Group Guidance Session
Career Exploration Workshops
Student Walk-ins & Consultations
Outreach Planning
Thu
Student Support Sessions
Parent/Guardian Conference
Professional Development Training
Crisis Intervention Prep
Fri
Progress Report Writing
Staff & Department Meeting
Program Development
Student Advising Sessions
Deep work Meeting External Social Admin

Real people. Real results.

Thousands of people
can't be wrong.

4.88
★★★★★
Rating
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Science-backed — Big Five + RIASEC research models
A report that tells you why — not just which box you fit in
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Frequently asked questions about Educational Counselor and Advisor roles

What does an Educational Counselor and Advisor do?

An Educational Counselor and Advisor educational Counselors and Advisors play a crucial role in supporting student success across various educational settings, from K-12 to higher education. They meet with students one-on-one to discuss academic goals, explore career options, and address personal challenges that may impact their learning and well-being. Key responsibilities include administering assessments to identify strengths and needs, tracking student progress, developing personalized academic and career plans, and connecting students to essential resources such as tutoring, mental health services, or financial aid. This role focuses on holistic student development, guiding individuals through critical educational and life transitions. Empowers students to achieve their academic and career aspirations, fosters personal growth, and creates supportive learning environments by providing guidance, resources, and advocacy.

How much does an Educational Counselor and Advisor earn?

An Educational Counselor and Advisor earns a median of $60,000 per year in the US, typically ranging from $45,000 to $85,000.

What qualifications do you need to become an Educational Counselor and Advisor?

To become an Educational Counselor and Advisor, a Bachelor's degree in counseling, psychology, education, or a related field is often required, with a Master's degree in school counseling, educational psychology, or a related mental health field typically preferred or mandated for certification/licensure. State-specific counseling licensure or certification may be required, particularly for K-12 settings, public institutions, or private practice. Requirements vary by state and educational level.

What personality suits an Educational Counselor and Advisor?

Educational Counselor and Advisor roles tend to suit people who are warm and cooperative — tuned in to the people around them (Agreeableness 82/100) and open and curious — drawn to variety, ideas and new approaches (Openness 72/100). The traits that matter most in the role are Curious Learner, Organized Planner, Engaging Communicator and Empathetic Supporter. Eager to explore new counseling techniques, educational resources, and diverse student needs to enhance support. On interests, Educational Counselor and Advisor maps to a SCE Holland Code profile — individuals who enjoy helping others, organizing information, and guiding students through educational and career decisions often find fulfillment in this role.

Who does an Educational Counselor and Advisor role suit?

An Educational Counselor and Advisor role is usually a strong fit for these reasons. High Social (S) and Conventional (C) alignment: the role is centered on helping students and managing structured information. Strong emphasis on empathy and building supportive relationships, aligning with high Agreeableness. Requires a systematic approach to student progress tracking and resource management.

What are the downsides of being an Educational Counselor and Advisor?

Educational Counselor and Advisor roles come with trade-offs worth weighing up. Can involve emotionally challenging situations, including student crises and sensitive personal issues. Requires balancing multiple student cases and administrative duties, which can be demanding. May involve navigating complex family dynamics or institutional policies, requiring diplomacy and problem-solving.

What is the work environment like for an Educational Counselor and Advisor?

Work as an Educational Counselor and Advisor is mostly classroom-based with onsite arrangements common, semi-structured — a mix of set processes and self-directed work, a moderate pace and high exposure to clients or stakeholders. Around 64% of the week is focused deep work.

What skills do you need to be an Educational Counselor and Advisor?

Core skills for an Educational Counselor and Advisor include Active listening and empathy, Academic advising, Career development guidance, Crisis intervention and Interpersonal communication.

How do you become an Educational Counselor and Advisor?

Common entry routes into Educational Counselor and Advisor roles include Teacher, Social Worker, Academic Assistant and Youth Worker.

What career progression is there for an Educational Counselor and Advisor?

From an Educational Counselor and Advisor role, common next steps include Senior Educational Counselor and Director of Student Services; lateral moves include Career Advisor.

What is the job outlook for Educational Counselor and Advisor roles?

The outlook for Educational Counselor and Advisor roles is currently rated stable. Demand is steady. This is an established role with consistent hiring across sectors.

Will AI replace Educational Counselor and Advisor roles?

Traitstack rates automation risk for Educational Counselor and Advisor roles at 68 out of 100, which is strong. AI can significantly automate academic plan generation, assessment interpretation, and information retrieval, allowing counselors to focus on empathetic listening, complex personal guidance, and advocacy. AI is most likely to take on draft individualized academic and career plans based on student input and requirements, interpret results from standardized career and academic assessments and compile and explain educational requirements, deadlines, and admissions criteria. Conducting empathetic one-on-one counseling sessions to build trust and rapport, understanding nuanced personal challenges impacting learning and well-being and providing motivational interviewing and support for goal achievement stay with people. From information broker to deeply empathetic, strategic advisor. That score measures how much of the work could change, not the likelihood the job disappears. It is Traitstack's current view, revisited as AI capability moves.