A new way to inspire new career paths
Good career advice is not accessible, often sitting behind gated or formalized processes. Individuals who turn to Google end up sifting through volumes of conflicting data.
One user told us:
“I wish I had something like this when I was finishing high school. I was thrown a career book with codes and told to find something that interests me.”
The disgruntlement with career advice was unanimous. Themes about what individuals didn’t like were fairly consistent. That whole process is unengaging and drives away people before they even begin to seek advice or commence career exploration. It can be hard to get started and persevere until you receive some value or insights. Importantly, if you have never had exposure to, come from an at risk group (e.g. youth, low socio-economic, culturally and linguistically diverse) or simply have limited experience, you may never consider the full range of options that align with your interests.
Our goal is to lower the barrier to entry to quality career advice and make it accessible to all. Traitstack Pathways aims to create a sense of discovery and excitement about career exploration and supplement that with credible information (i.e. job overviews, required knowledge, skills and abilities, technologies used, personality, as well as salary guides and other related jobs) that delivers value to the end user.
So let’s break it down. What makes us different?
Right from the start we are different. We’ve created an engaging user experience that doesn’t rely on any past knowledge. It simply asks you to highlight what you prefer doing and how much you love doing that. We use a combination of images and simple text to help people really understand the various task that they need to rate in terms of their preference or alignment. The whole assessment and reporting experience has been built with a design first methodology that makes no concessions or compromise on value from the test takers perspective.
Our goal was to create a dynamic experience in which the user was a passive recipient of career advice but rather an active, with agency! We wanted each person to actively engage in the discovery process, make it worth their time, and to help them uncover their vocational interests which link to relevant careers.
The 5 minute quiz covers a wide range of roles and scenarios. It was also important to us that the images had diverse depictions of people, roles and environments. We wanted to created a sense of inclusivity during the testing process in which users could identify themselves and respond without any limitations.
Finally, as we’re design first it was important that the assessment could be taken on any device. With many younger users not even having access or the need to use traditional devices it was important Pathways scaled from small mobile screens all the way through to 4k desktop monitors.
We’re really firm believers in valuing peoples’ time and effort. If someone invests 5 minutes of their time and is curious about their career prospects we feel like the pay-off should be there.
Creating payoff and value in career advice can be difficult without the support of a career coach that offers individualized personal guidance. Much of the reporting in this area requires interpretation. It also tends to be dry and info heavy. We’ve worked really hard to create an experience around reporting, use design first principles and make beautiful and engaging reports, but also retain the rich value and information that relate to various career options.
Based on their inputs users will receive their interest profile based on Holland’s Codes or Inventories that is very popularly used in universities, high-school and vocational work around the world. Their unique combination of interests will then generate a list of curated jobs that are closely aligned. Our reporting neatly plugs into an API provided by O*Net (worlds largest job classification database maintained by the US Labor Department) and produces detailed job profiles for each vocation.
Every job profile covers important information related to a role such as:
- The role overview and expected job tasks
- The job outlook and median salary
- The level of education and training investment required from the individuals
- The knowledge, skills and abilities related to a job profile
- The technology used to perform the job
- The types of personality orientations, personal adaptations and preferences that allow individuals to perform well in these types of roles
- A list of related jobs
To see the report you can check out the video just below!